What is Logo Design? Everyone knows what logo design is. We see logos every day. They surround us. I bet if you looked around you right now, you would see at least 5 logos. I can see the logo designs for; HMRC, EDF, Homepride, Disney, and Apple. And that’s just by raising my head from the computer. Logo design surrounds us. Everyone has a logo. But, what actually is logo design? And what job does a logo do? Let’s take a look… Your Brand vs Your Brand Identity vs Your Logo Design The first thing we need to clear up is the difference between your brand, your brand identity, and your logo design. Don’t be fooled, they’re not the same! However, you do need to pay close attention to each of them. Your Brand Your brand is your perceived corporate image as a whole. This is your brand mission, vision, story, and brand strategy, all wrapped together. If you’re struggling to get your head around what your brand is, and how you begin to form your brand, then take a look at...